Writers say investments in book promotion to augment publishers’ in-house staff are key to success
Katherine Reay has written a dozen novels. When The Berlin Letters, her most recent, hit the shelves earlier this year, she embarked upon a 30-stop promotional book tour.
“I love the personal connection,” she says. “So when I was given the opportunity to hire someone who had a specialty in bookstore events – events that I did not have the time nor the knowledge to plan myself – I thought that was a good use of my time and resources.”
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