Greta Gerwig and Christopher Nolan’s vastly different summer offerings have opened to record-breaking numbers at a precarious time for the industry
The past weekend wasn’t the first time that two major films had been released simultaneously but the big screen blitz of Barbie and Oppenheimer saw the first time audiences saw it less as a competition and more of a collaboration.
Months ago, Barbie v Oppenheimer had been widely discarded for the cosier, Bennifer-adjacent Barbenheimer, the bomb-maker and the bombshell hand-in-hand, fans planning to watch them both rather than just one, an unprecedented event that had exhibitors and studios both geared up for a much-needed win. But even the most ambitious box office analysts couldn’t have predicted just what a win that was going to be, the higher end of estimates now looking positively conservative, the two films combining to shatter records and create a genuine, online-to-offline pop culture phenomenon.
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