Sales dropped by almost 25% on last year after brand featured Dylan Mulvaney in social media
Anheuser-Busch InBev’s Bud Light has lost its top spot in the US beer market to Constellation Brands’ Modelo Especial, after a backlash from conservatives over a social media promotion with the transgender influencer Dylan Mulvaney.
Sales of Bud Light and Budweiser dropped 24.6% and 9.2%, respectively, for the four weeks ended 3 June from a year earlier, while Modelo Especial sales rose 10.2%, according to the consulting company Bump Williams, which sources data from NielsenIQ.
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