Sales dropped by almost 25% on last year after brand featured Dylan Mulvaney in social media
Anheuser-Busch InBev’s Bud Light has lost its top spot in the US beer market to Constellation Brands’ Modelo Especial, after a backlash from conservatives over a social media promotion with the transgender influencer Dylan Mulvaney.
Sales of Bud Light and Budweiser dropped 24.6% and 9.2%, respectively, for the four weeks ended 3 June from a year earlier, while Modelo Especial sales rose 10.2%, according to the consulting company Bump Williams, which sources data from NielsenIQ.
About Author
More Stories
‘Fruit of the devil’: Hainan’s betel nut sellers suffer from stuttering economy
Porsche reports steep fall in orders from Europe and China
Couple who ran Swedish eco-resort say 158 barrels of human waste left behind was ‘very normal’