Online dating industry in crisis as shares fall and nearly half of all users report negative experiences on the apps
In May, the dating app Bumble, launched as the feminist Tinder in 2014, ran what it called an anti-celibacy advertising campaign. It featured a woman attempting to “swear off dating” and become a nun – only to find herself lusting after a hunky convent gardener.
The backlash to the “Bumble fumble” was swift. Lainey Molnar, a celibacy-forward Instagram personality, said the company was “gaslighting women who refuse to participate in hook-up culture”.
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