Once confined to weightlifting, workout hype tracks have become a hugely popular (and profitable) genre online. Jenny Valentish goes in search of the daddy of them all
Perhaps my father walked out on me, the speaker hypothesises, his voice thundering over crashing drums (the kind that accompany tense moments on reality TV shows).
Absent fathers are a common theme of motivational workout speeches, and so the narrator in my earbuds takes the form of Dad; sometimes Encouraging Dad, but more often Shouting Angrily from the Sidelines Dad.
Give up!
Don’t give up!
The more valuable you are, the more a team will pay for you. Same with YouTube. The more value you give, the more people watch.
Stop with the YouTube binge sessions!
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