Exclusive: Data shows huge jump in promotion and an 80% increase in sales of larger, more polluting vehicles bbringing calls for ban on ads
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Carmakers have doubled how much they spend advertising SUVs and utes to Australians over the past decade, which has coincided with surging uptake of larger cars, triggering calls for a ban on advertising the highest polluting vehicles.
Advertising spends for SUVs and light commercial vehicles – a category which includes four-wheel drive utes – jumped from about $100m in 2010 to about $197m in 2022, according to analysis of digital, television, outdoor, radio, cinema and print advertising compiled by climate advocacy group Comms Declare.
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