Clearlake and co care about marketing an undervalued product to 7 billion people: legacy supporters can only get in the way
When it comes to the current Chelsea ownership model it has been easy, and indeed quite comforting, to assume the entire story, from initial purchase price to that lost billion splurged on ill‑fitting new talent, is the product of good old-fashioned footballing idiocy, idiocy on steroids.
A more plausible plan for change, power grab, paradigm shift, would surely come with cleaner lines or at least a set of coherent demands. Super Leagues, breakaways, nation‑state propaganda plots. We know what this stuff looks like. We can denounce it grandly on Monday Night Football, write hand-wringing editorials or come out into the streets to protest in a way that also feels a bit like a fun midsummer booze-up.
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