Deal with Infinite Athlete thought to be worth £40m a yearChelsea purchase land next to Surrey training ground
Chelsea are set to receive approval from the Premier League for Infinite Athlete to become their new shirt sponsor. The Stamford Bridge club have been waiting for the deal, which is understood to be worth around £40m a year, to be given the green light.
Chelsea, who have also bought land opposite the entrance to their training ground in Cobham, have started the season without a sponsor on the front of their shirt. They have been looking to sign up a new brand since their deal with the mobile phone company Three ended earlier this year. The search has been led by the club’s new chief executive, Chris Jurasek. A potential deal with Stake.com, an online casino, fell through after a fan backlash and another with Paramount Plus was blocked by the league.
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