Could Meta’s Threads deal a knockout blow to Twitter?

Mark Zuckerberg’s rival social network is first serious threat to Twitter since Elon Musk takeover

If Threads truly is a Twitter-killer then it claims it is going to do it with “kindness”. Mark Zuckerberg, whose company Meta launched the rival platform this week, put forward the idea that positivity would be a big difference for a product that looks remarkably similar to its rival.

“We are definitely focusing on kindness and making this a friendly place,” he wrote on his Threads account.

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