Demand for quality clothing that captured the zeitgeist of the 90s and 00s is soaring, but it may not be enough to save the retailer
Look to the back of your wardrobe and you may be surprised to find you have some valuable fashion back there. Not a forgotten Chanel jacket or a pair of Louboutins, but old sweatshirts and jeans. A new trend for vintage Gap has seen demand for the high street store’s clothes from the 90s and 00s soar.
At the resale marketplace Depop, searches for “vintage Gap” went up 114% in June. On eBay, the number of items sold with “Y2KGap” in the listing has more than doubled in recent months. The retailer itself has also responded to the trend, launching its own vintage Gap collection online last month, sourced by Sean Wotherspoon – an American vintage collector and retailer.
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