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Dating apps prepare to launch AI features to help users find love

Match Group’s digital assistant will tailor profiles and search for dates – but critics fear genuine connections are at risk

Fed up with writing dating profiles? Or sick and tired of swiping? Dating apps not really doing it for you? Let a digital sidekick take the strain.

While user fatigue may be setting in – reports suggest a notable decline in usage – the world’s biggest online dating company is launching an artificial intelligence assistant that it claims will “transform” online dating.

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