Door opens for 7-Eleven delivery service as Seven loses battle over 7Now trademark

Federal court dismisses appeal from broadcaster that argued it was still using the mark, ending two-year legal spat

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Seven Network has failed to hold on to the 7Now trademark, opening the door for 7-Eleven to use the same brand name to launch a food delivery service in Australia.

The win ends a two-year legal spat between the two firms to keep hold of the 7Now mark, which the broadcaster had owned since August 2013.

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