ECB rapped over advertising rule breach in 2022 New shirt sponsorship not impacted by junk food ad ban
The ECB is set to extend the Hundred’s controversial sponsorship deal with KP Snacks despite one of the company’s adverts for the competition being banned by the Advertising Standards Authority and a looming ban on junk food advertising.
The Guardian has learned that talks between the England and Wales Cricket Board and KP are at an advanced stage over a contract that will see brands such as Hula Hoops, McCoys, Tyrells and Butterkist promoted on players’ shirts for another four years.
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