Experts warn that rebranding of 15-year-old app may be a risky move at a time when competitors are upping their game
Rebranding Twitter: the shaky history of corporate makeovers
Elon Musk has revealed a new logo for Twitter, choosing a “minimalist art deco” X as part of a rebrand of the platform.
The Twitter owner indicated that the design would be altered, tweeting that it “probably changes later, certainly will be refined”. Twitter’s CEO, Linda Yaccarino, confirmed the choice on Monday by tweeting the design and writing: “X is here! Let’s do this.”
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