A dubious brand strategy and underperforming films like Wish and The Marvels have led the once-golden studio into disarray
For its 100th anniversary this year, Disney received a bucket of ice-cold water to the face. It may sound momentary, but somehow it’s the gift that has been giving all year, from the box office nosedive of Marvel’s Ant-Man sequel, to lower-than-expected international numbers for an expensive Little Mermaid remake, to series-low grosses on Lucasfilm’s Indiana Jones sequel. This continued all the way to November, when The Marvels outright flopped and Disney’s 100th-birthday cartoon Wish opened to an underwhelming number. It marks the first year since 2014, pandemic era not included, that the company failed to produce a billion-dollar hit.
Financially speaking, the only bright spots were Elemental and Guardians of the Galaxy Vol 3, both of which held up following surprisingly soft opening weekends. And while Guardians scored good reviews, critics haven’t been wild about this lineup as a whole. Compare this with the last pre-pandemic year, 2019, when the company had seven different billion-dollar hits – and if they didn’t all notch great reviews, more than half of critics not actively loathing The Lion King still seems like a win, especially in retrospect.
About Author
More Stories
Nigeria sues crypto giant Binance for $81.5bn in economic losses and back tax
Chinese fishing fleets using North Korean forced labour in potential breach of sanctions, report claims
#AltGov: the secret network of federal workers resisting Doge from the inside