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When the Football League saw fit to press ahead with a match between Norwich and Millwall despite it clashing with the Women’s World Cup final, it came in for plenty of criticism. On the face of it, the decision made by its top-flight counterparts to have Luton host West Ham in a televised Premier League game as transfer deadline day ticks down to its frantic conclusion also looks ill-advised. At least until you remember that the kind of folk who work themselves into a frenzy over Mo Salah moving (or not moving) to Al-Ittihad, Chelsea taking their summer spending under Todd Boehly to north of £1bn and Dunfermline lining up a bid for Blackpool winger Owen Moffat, often tend to be more interested in the comings and goings of footballers during transfer windows, than what those players actually do on the pitch once they get wherever it is they’ve rocked up carrying a designer washbag under their arm.
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