Carmaker opts to produce hybrid version due to profitability concerns, citing pressure from Chinese EV competition
Ford has written off $1.9bn as it cancelled plans for an all-electric large SUV in the US, opting to produce a hybrid version instead in the latest sign of western carmakers struggling to make profitable electric cars.
The US carmaker said on Wednesday that it would not be able to reach a profit on the electric SUV within a year, its measure of whether a new car is viable, citing the stiff competition from Chinese manufacturers. It will initially write off the cost of $400m (£300m) in tooling for the vehicle, plus another $1.5bn (£1.15bn) in extra costs in the future.
About Author
More Stories
BYD launches cheapest UK model in bid to overtake Tesla as biggest electric carmaker
Jane Birkin’s original Hermès handbag to be sold at auction in Paris
‘They went too far’: Musk says he regrets some of his posts about Trump