It’s time to celebrate the blossoming corporate culture but even soccer’s smartest guys cannot avoid trouble if transfers fail
Should there be such a thing as polite football circles, there’s fresh names to drop. Shelve that talk of the Monaco enganche with an xG to die for, or the interesting things that Bayer Leverkusen are doing with inverted full-backs.
In this era of LinkedIn, of High Performance, of CEO diaries, of Bazball as a risk-taking design for life, it’s time to celebrate football’s blossoming corporate culture, that of the sporting director, director of football, director of football operations, technical director and other variations besides. All hail soccer’s smartest guys in the room.
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