Federal judge deals blow to tech giant and paves way for government to break up company’s advertising products
Alphabet’s Google illegally dominated two markets for online advertising technology, a judge ruled on Thursday, dealing another blow to the tech giant and paving the way for US antitrust prosecutors to seek a breakup of its advertising products.
The US district judge Leonie Brinkema in Alexandria, Virginia, found Google liable for “willfully acquiring and maintaining monopoly power” in markets for publisher ad servers and the market for ad exchanges which sit between buyers and sellers. Publisher ad servers are platforms used by websites to store and manage their ad inventory. Antitrust enforcers failed to prove a separate claim that the company had a monopoly in advertiser ad networks, she wrote.
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