AI Overviews, announced this week, are the culmination of a long line of products dedicated to keeping you on Google.com
Google announced this week that it would begin the international rollout of its new artificial intelligence-powered search feature, called AI Overviews. When billions of people search a range of topics from news to recipes to general knowledge questions, what they see first will now be an AI-generated summary.
Google touted AI Overviews at its annual I/O developer conference as a way of delivering customers quick answers and simplifying the online search experience, but it also has another effect on the way that people engage with the internet: keeping users, and advertisers, on Google.com. It’s a new era in Google’s years-long quest for your attention.
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