Brand’s owner, Diageo, facing pressures as newfound appreciation for drink creates extraordinary demand
Forget Dry January, it could be Dry December for Guinness fans after pub landlords were caught out by soaring demand for the stout due to its newfound popularity with gen Z, many of whom like to pose, pint in hand, on social media.
With its thick white foamy head and agonising 119.5 second pour time, the black stuff was traditionally favoured by older men and rugby teams.
More Stories
Australia exposed to modern slave labour imports and many businesses ‘ignoring the facts’, commissioner warns
YouTube star MrBeast joins bid to buy TikTok in US
‘Rising star’: EU made more electricity from solar than coal in 2024