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Halloween before Labor Day? Businesses should just go for it

Holidays are man-made creations and so are businesses. It’s all just sales and marketing

I’ve never had a pumpkin spice latte. It’s not because I have anything against the seasonal bestseller from Starbucks, which has become an unofficial herald of the fall, I just don’t need the extra calories. A “grande” (16 oz) hot pumpkin spice latte made with 2% milk has 390 calories – even more than a Starbucks chocolate croissant (300), pumpkin cream cheese muffin (350), or cinnamon coffee cake (380). That’s a lot of calories … for a “coffee”.

Clearly, I am in the minority. Heat warnings are sweeping the US, and yet Starbucks has announced that it is already offering its fall menu – which includes its pumpkin spice latte among other sweet and savory … coffees. And the move has raised some eyebrows, due to the timing. Halloween drinks before Labor Day? Is this what the world’s coming to?

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