Questions over honesty and legality as livestreamers, particularly in online shopping, use avatars to boost their earnings
In September, Chen Yiru, a Taiwanese influencer with nearly nine million fans on Weibo, livestreamed footage of himself eating chicken feet for a jaw-grinding 15 hours.
His followers were suitably wowed – until some started to question if such a feat was humanly possible. The small print on the video stream confirmed their suspicions: “For display purposes only, not a real person.”
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