Fast-food chain’s CEO announced the plan – which will utilize ‘AI-enabled menu changes and suggestive selling – in an earnings call
The price of a Dave’s Double could, well, double depending on the time of day after Wendy’s announced it would begin to trial surge pricing, in a development likely to be closely watched by other service and retail firms as the price of a burger becomes dependent on demand.
The food industry publication Nation’s Restaurants News reported earlier this month that Wendy’s CEO, Kirk Tanner, announced the plan in an earnings call.
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