The breakup rehabilitation industry is in high demand but the truth is you can’t force someone to love you again
I got angry yesterday, which is unlike me, a lady of peace and careful breaths. I felt like that guy who kicked in his telly when the Sex Pistols swore and I may have done similar had this not been a work laptop and had I not been a little bit sleepy after lunch. The thing that got me, the thing that threatened to push me over the edge, was an article about the rise of “get your ex back” coaches.
This is the “breakup rehabilitation industry”, where people charge brokenhearted followers, typically clients who have found them on YouTube after Googling “how to get my ex back”, hundreds of dollars for a single coaching session. In addition to these sessions, for an extra $499 the client can send two further inquiries (at no more than 500 words each), with one coach reporting that business is booming – he’s currently making “multiple six figures”. “My schedule is packed back-to-back all week,” a man called Benny Lichtenwalner told Slate. “Think of the worst breakup you’ve had. Would you try to solve it for the price of a PlayStation? I think if their ex said, ‘Hey, give me a PlayStation and we’ll be back together,’ they’d do it. I can sleep at night just fine. Because I love that I’m helping people.”
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