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‘I apologise for the confusion’: travel firm Tui launches AI tour guide

Guardian test highlights ‘experimental’ nature of ChatGPT service being made available in Tui’s app

Holidaymakers typically rely on experienced tour guides and local companies to recommend excursions to medieval castles and spectacular waterfalls, but the world’s biggest tour operator has said it will entrust the service to artificial intelligence instead.

The German travel company Tui has started using ChatGPT in its app to provide holiday recommendations, in the latest sign of traditional businesses racing to harness AI.

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