Brands’ accounts are targeting children with unhealthy promotions while collecting their data, Sydney health conference hears
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Unhealthy food companies are using social media promotions to co-opt children into working for them “for free” while also collecting data about their junk food preferences, a health conference in Sydney has been told.
Associate Prof Teresa Davis, whose work has informed World Health Organization food guidelines, said brands were using social media to “build a two-way relationship with children”, which she described as “far more worrisome” than traditional forms of advertising.
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