Overseas lessons on the power of podcasts informed the party’s ‘new media’ strategy to reach disengaged voters
Polls tracker; election guide; full federal election coverageAnywhere but Canberra; interactive electorates guideListen to the latest episode of our new narrative podcast series: GinaGet our afternoon election email, free app or daily news podcast
Labor gathered intelligence from Keir Starmer’s UK Labour and senior US Democrats on the political power of podcasts as it sought an edge on rivals in the emerging campaign battlefront.
The party head office used the overseas lessons to help design a “new media” strategy for the Australian election, which included hiring the firm behind satirical newspaper the Betoota Advocate to provide advice on which podcasts the prime minister, Anthony Albanese, should appear.
More Stories
Ukraine ready to meet Russia but only if ceasefire agreed, says Zelenskyy
Ukraine war live: Zelenskyy welcomes Putin calls for talks but says Russia must agree to ‘full, lasting, reliable’ ceasefire
Dumped cabinet minister Ed Husic promises ‘constructive’ backbench role after fiery attack on Marles