Alliance with PGA and DP World Tours sparked talk of an end for the startup but this elite golf element carries momentum
Almost 13 months have passed since the confirmation that a wind of change had swept through golf. In sleepy, leafy Hertfordshire, LIV Golf teed off against the backdrop of intense acrimony and serious doubts. “Golf, but louder” was the chosen advertising slogan.
It was golf, but jitterier. Players looked over shoulders, nosy interlopers were concerned about even being spotted in the rebel environment. Partly through concerns over the sportswashing element attached to the LIV plan and partly through the belief that the establishment, the PGA and DP World Tours, could not be overhauled, the tournament at the Centurion Club was viewed with ridicule.
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