Data highlights total government spending on print as experts say Daniel Andrews’ move will be watched
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Major metropolitan newspapers could lose up to $40m in advertising revenue if state and federal governments follow Victoria’s lead and pull their print advertising.
In 2022 state and federal governments spent about $40m placing government ads in major capital city newspapers, and another $5m on digital advertising on news websites like heraldsun.com.au and theage.com.au, according to media agency data collected by Standard Media Index.
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