Australian women’s football team has seen a five-fold increase in value since the start of the 2023 World Cup, analysis shows
Australia v England: live updates from the Matildas semi-final gameGet our morning and afternoon news emails, free app or daily news podcast
The Matildas are Australia’s most valuable national sporting team and the worth of their brand has increased fivefold since the start of the 2023 World Cup, new analysis shows.
That brand will only increase in value over the coming days if they continue on their winning stomach-knotting run, although they do face a challenge in retaining momentum after some of the euphoria subsides, given their irregular playing schedule.
Sign up for Guardian Australia’s free morning and afternoon email newsletters for your daily news roundup
About Author
More Stories
‘Here to help’: Ruud van Nistelrooy keen to stay in Manchester United setup
Aberdeen keep pace at top as Shayden Morris winner adds to Rangers’ woes
FA sets high target for schools to provide girls with equal access to football