Matildas brand more valuable than any other national sports team, marketing expert says

Australian women’s football team has seen a five-fold increase in value since the start of the 2023 World Cup, analysis shows

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The Matildas are Australia’s most valuable national sporting team and the worth of their brand has increased fivefold since the start of the 2023 World Cup, new analysis shows.

That brand will only increase in value over the coming days if they continue on their winning stomach-knotting run, although they do face a challenge in retaining momentum after some of the euphoria subsides, given their irregular playing schedule.

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