Sales have fallen 1% around the world, as consumers eat at home or choose cheaper menu options
They’re not lovin’ it. McDonald’s global sales fell for the first time in nearly four years in the second quarter as inflation-weary consumers skipped eating out or chose cheaper options. The company said it expects same-store sales to be down for the next few quarters and is working on fixes like meal deals and new menu items.
“Consumers still recognise us as the value leader versus our key competitors, it’s clear that our value leadership gap has recently shrunk,” McDonald’s chairman, president and CEO Chris Kempczinski said on Monday during a conference call with investors. “We are working to fix that with pace.”
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