As enthusiasm for horse racing fades amid concerns for equine welfare the industry is facing up to falls in attendances and betting
Declining interest in attending and betting on horse racing has increased the importance of the Melbourne Cup to the industry, as the first Tuesday in November continues to be targeted by equine welfare and “Nup to the Cup” campaigners.
With enthusiasm dwindling and the horse racing sector facing up to the need to attract a younger generation of fans, the race’s new music-loving boss has been forced to turn to attractions away from the track.
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