Facebook and Instagram’s parent company will stop harvesting audience data to create profiles for advertisers after regulatory rulings
Facebook and Instagram are to ask EU users for permission to show them personalised adverts, in a concession that challenges the platforms’ core money-making strategy.
The social media networks’ parent company, Meta, announced the change after a series of regulatory rulings struck down the company’s legal justification for harvesting audience data to create user profiles that can be targeted by advertisers.
About Author
More Stories
Trump’s ‘drill, baby, drill’ agenda could keep the world hooked on oil and gas
EV battery startup Northvolt files for bankruptcy in Sweden
Nine defends front-page Trumpet of Patriots ad after backlash from readers and staff