Social media company says it has seen ‘promising results’ in detecting the scam ads, which have included deepfake images of Gina Rinehart and Guy Sebastian
Get our breaking news email, free app or daily news podcast
Meta is fighting the scourge of celebrity investment scam ads with facial recognition technology to detect those who most often have their images used.
The parent company of Facebook and Instagram announced on Monday it would begin trialling the use of facial recognition technology with a select pool of 50,000 celebrities or public figures worldwide on an opt-out basis in December.
Sign up for Guardian Australia’s breaking news email
More Stories
Walking with breaks might use more energy, but dogs can’t stand it
Sweden warns of heightened risk of Russian sabotage
Claude AI tool can now carry out jobs like filling forms and booking trips, says creator