Social media company says it has seen ‘promising results’ in detecting the scam ads, which have included deepfake images of Gina Rinehart and Guy Sebastian
Get our breaking news email, free app or daily news podcast
Meta is fighting the scourge of celebrity investment scam ads with facial recognition technology to detect those who most often have their images used.
The parent company of Facebook and Instagram announced on Monday it would begin trialling the use of facial recognition technology with a select pool of 50,000 celebrities or public figures worldwide on an opt-out basis in December.
Sign up for Guardian Australia’s breaking news email
About Author
More Stories
23andMe’s founder wins bid to regain control of bankrupt DNA testing firm
DNA testing firm 23andMe fined £2.3m by UK regulator for 2023 data hack
OpenAI boss accuses Meta of trying to poach staff with $100m sign-on bonuses