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Milan fashion week: it’s a family affair as Fendi celebrates centenary

Italian fashion label marks 100-year milestone with great-great-grandsons of founders Edouardo and Adele

The hot ticket of Milan fashion week was a family birthday party first, a catwalk collection second. The Fendis celebrated 100 years in fashion with a show that began with a cameo by Dardo and Tazio, seven-year-old great-great-grandsons of house founders Edouardo and Adele. The twins’ jewellery designer mother, Delfina, designed the snake chain bracelets and shimmering fountain earrings in the show; their grandmother, Silvia, artistic director of accessories and menswear, presided over the evening as master of ceremonies.

Fendi is now owned by LVMH. “So I’m not here because I own it – I don’t,” said Silvia backstage before the show. “But nothing changed for me when we sold. This is still my home.”

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