How one supporter revolutionised fan culture in women’s football in Sweden. Can it now spread to other countries?
Around 4pm on Saturday afternoon, the whistle blew on a dramatic final day of the 2023 Damallsvenskan season. At Nya Parken in Norrköping, thousands of exhilarated Hammarby fans surged on to the pitch. It was a moment of triumph, a scene of pure unbridled joy on the faces of the Stockholm club’s supporters as their team’s achievements sunk in. The 38-year wait for a second league title was finally over.
It was a victory that had never been guaranteed. Locked on points with fellow challengers BK Häcken, the destination of the trophy was, in the end, decided by a mere goal. Madelen Janogy’s brace on the day ensured that they kept their noses just in front, while holders Rosengård were left to settle for a spot in mid-table. It was a result that ensured that Pablo Piñones-Arce’s side completed the domestic double, having picked up the Swedish Cup back in June.
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