‘Net zero hero’ myth unfairly shifts burden of solving climate crisis on to individuals, study finds

Shifting responsibility to consumers minimises the role of energy industry and policymakers, University of Sydney research suggests

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It’s not unusual to see individuals championed as heroes of climate action, with their efforts to install rooftop solar and buy electric cars promoted as pivotal in the fight to save the planet.

Hero figures can motivate others to follow suit, but a University of Sydney study suggests the way the energy sector shapes this narrative sets individuals up to fail.

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