A man in Washington state has trademarked the phrase – but all isn’t lost for Jools LeBron, legal experts say
The creator behind TikTok’s “demure” catchphrase has become more mindful of US trademark law.
Jools Lebron, an influencer with over 2 million followers on the app, became an overnight sensation after advising on how to be “demure”, “mindful” and “cutesy” at work and in life. The trend picked up steam, with brands like Verizon and Netflix working with Lebron on sponsored content, and celebrities such as Jennifer Lopez, Olivia Rodrigo and Gillian Anderson using the phrase in their own videos.
About Author
More Stories
Europe will never return to Russian gas, European Commission insists
Majority of Australians think China will be world’s most powerful country by 2035, poll finds
Oil and gold prices soar and stock markets fall after Israel’s attacks on Iran