People power and a tsunami of ads: the yes voice campaign’s last-ditch effort for an unlikely victory

Can the campaign for the Indigenous voice defy the polls and climb the ‘goat track’ of victory?

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The yes campaign plans to staff every polling booth in the country with volunteers advocating for the voice, hoping their sheer numbers of supporters – and a renewed messaging focus on the consequences of a no vote on Indigenous Australians – can be enough to counter a no campaign that holds the advantage.

But despite talk in some quarters of the vote already being lost, voice supporters hope a final fortnight – including a tsunami of ads, an enormous pre-poll effort and the effects of the much-dissected “vibe” – will combine to carry the first referendum success in 46 years.

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