Pernod Ricard sells Jacob’s Creek and other big wine brands

Paris-based company will focus on spirits such as Absolut and Beefeater as well as champagne

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Pernod Ricard has agreed to sell off the majority of its international wine brands, including Jacob’s Creek and Campo Viejo, as the drinks company aims to focus on its spirits and champagne business.

The Paris-based company, which is known for selling spirits such as Absolut vodka and Beefeater gin, said it was selling its wine brands produced in Australia, Spain and New Zealand to the owner of Australia’s Accolade Wines.

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