Consumer group calls on the regulator to act on slogans, designs or colours that imply a discount when it is not a genuine deal
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Consumer advocacy group Choice has called on the competition regulator to stop supermarkets using slogans, designs or colours that imply a discount is on offer when it is not a genuine deal.
The submission is informed by the group’s survey of 1,000 consumers which showed that one-in-four shoppers find it difficult to identify when a supermarket label represented real value, with the phrases “while stocks last” and “prices dropped” the most confusing.
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