Exclusive: Businesses with staff travel contracts with Qantas are reconsidering future arrangements, says commercial director at corporate travel management company
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The damage to Qantas’ reputation is deep, costly to mend, and will weigh on its profits as business customers reconsider their corporate accounts, brand and travel experts say.
The airline’s reputation may suffer further harm due to a looming court case over allegations it sold tickets for thousands of already cancelled flights, although marketers believe the brand can be restored with time and money.
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