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‘Real love’ or false advertising? eHarmony sued by ACCC over ‘free dating’ offer

Watchdog alleges US-based site misled consumers about pricing, renewal and duration of memberships

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A popular online dating site has been accused by the consumer watchdog of entrapping singles by only showing them blurred photos of their matches and then locking them in a cycle of membership renewal.

The Australian Competition and Consumer Commission launched federal court action against the US-based eHarmony on Thursday, alleging it breached consumer law by making misleading statements about pricing, renewal and duration of memberships.

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