RA reveals five-year strategic goal to be world’s No 1 rugby nationStrong broadcast revenues needed to boost finances for ‘golden decade’
Rugby Australia has declared it wants to be the sport’s No 1 nation by 2029 in a strategic plan launched on Tuesday that flags job cuts at head office if an anticipated revenue windfall led by broadcast negotiations currently underway is not forthcoming.
RA and Channel Nine – the code’s current broadcast partner – are in an exclusive negotiating period around a deal that would follow the current agreement that expires at the end of 2025, but the governing body will expand discussions to other parties if a deal isn’t signed before January.
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