Around 15 million watched France v New Zealand opener‘Practically on a par’ with the 2022 football World Cup final
Rugby World Cup organisers have welcomed impressive domestic and international television audiences that far exceed previous editions as the tournament reaches the one-third point of its 48 matches.
In an upbeat Paris press conference on Wednesday, before the night game Italy v Uruguay, the 17th match to be played, Jacques Rivoal, president of France 2023, said: “There’s excitement everywhere – in the stadiums and TV screens. Everywhere, we’re exploding the benchmarks that were set in Japan in 2019 and in England in 2015, sometimes 30 to 40% more.”
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