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‘Saint-Tropez has become LVMH Ville’: locals slam super-rich ‘takeover’

The annual influx of billionaires is leading to ‘odious’ practices in the French Riviera town

It’s probably the world’s only fishing village where it’s easier to buy a €25,000 “mini” Celine handbag, a €4,000 Christian Dior trench or a €2,000 Rimowa suitcase than it is to pick up a rod and tackle.

Ever since Brigitte Bardot started cavorting on its beaches in the 1950s, Saint-Tropez has been better known as a place to catch a glimpse of a celebrity than a fresh sea bass. But now longsuffering locals are warning that the annual influx of the global super-rich is becoming too much – even for them.

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