The kingdom has extended its soft power through several sporting projects. There are signs that an expansion into US professional leagues could be next
Earlier this week, golf’s civil war came to an abrupt end when the PGA Tour announced plans to merge commercial operations with its Saudi-funded arch-rival, LIV Golf.
The shock announcement marked the culmination of a year of disruption, player poaching and heated litigation. It also brought attention to Saudi Arabia’s growing ambitions in sports and raised the possibility that the kingdom will use its seemingly limitless resources to buy into US sporting behemoths such as the NFL and NBA.
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