Bad blood is bound to linger despite LIV and PGA Tour merger thanks to accusations of sportswashing
For nearly two years, the battle for golf’s soul has raged across fairways and in courtrooms, between Middle East and west, oil money and established tradition. But on Tuesday the sport’s bitter civil war came to an abrupt end as the PGA Tour and the Saudi-backed rival LIV golf agreed to merge in a deal that was immediately condemned as a “gigantic victory for sportswashing”.
The merger, which came on the same day that Real Madrid’s striker Karim Benzema was unveiled by the Saudi champions Al-Ittihad as their latest star signing, will lead to the kingdom’s sovereign wealth fund, PIF, pumping billions of pounds into a new commercial golf venture. But the deal is less about money and more about making a statement. There are no doubts now. Saudi Arabia is a big player in the world of sport.
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