League executive talks about plan during New York visitSerie A admits gap to Premier League in US popularity
A senior Serie A executive has said Italian clubs playing a regular-season game in the United States could happen within one to two years but admitted the league had a long way to go to catch up with the Premier League’s popularity there.
Serie A’s commercial and marketing director, Michele Ciccarese, confirmed an earlier comment by its USA managing director, Charlie Stillitano, that it wanted to be the first foreign league to stage a regular-season game in the US. Ciccarese was speaking to journalists and partners at the league’s American headquarters in New York and standing alongside Serie A’s president, Ezio Simonelli.
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